pomona: creating a brand
The brand Pomona was created as a fictional juice truck company that focuses on creating a natural, healthy, and delicious variety of juices for consumers to enjoy. This project highlights the brand identity as well as the UX/UI and app design, using brand elements to reflect the products and allowing for a design that is colorfully bright, fresh, and clean.
Every day, we see people living their lives in a fog; people going through the motions so fast that they can’t see where they’re going or where they came from.
With all the stress of just making it through a forty-hour work week, hardly anyone has time to tend to their own body. We don’t want to be a part of the problem—we want to be a piece of the solution.
Our juice is extracted from raw fruits and vegetables that are sustainably sourced with no additives or sugars to clog the body’s internal flow.
We hold the name Pomona, after the Roman goddess of fruitful abundance, and like the name implies we hope to grow our roots deep and bountiful, reaching as many individuals as possible.
We will give people the ability to thrive.
Brand Identity & Story
Packaging & Food Truck
The App
The Pomona app offers deliveries can be made directly to you, the opportunity to make and see recommendations from others, as well as have access to deals that are only available with the app!
