‘Not That Scary’ Voting Campaign
Voting can be a stressful time of year.
However, as can be seen on this out of home poster and digital billboard, there are many things that are truly more frightening than just placing your ballot.
Out-of-Home Poster
Instagram Filter
Digital Billboard
An eerily flickering neon sign illuminates the darkness as a harsh buzz fills the air. The word ‘VOTE’ sears the eye, glowing neon against a black background as the ‘O’ goes in and out before the whole word goes dead. The next two screens embody the call to action.
